Estudio de Medios de Comunicación Online 2016 (Record no. 3845)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01264nam a2200313 c 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00003845 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220523141908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170411s2016 sp ||||frt 0| u|spa u |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Additional codes following the standard number or code | . |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CDO |
| 245 ## - TITLE STATEMENT | |
| Title | Estudio de Medios de Comunicación Online 2016 |
| Statement of responsibility, etc. | / Toluna, Kantar Worldpanel, MORE THAN RESEARCH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | Mayo 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 51 p. |
| 336 ## - CONTENT TYPE | |
| Content type term | texto (visual) |
| Source | isbdcontent |
| 337 ## - MEDIA TYPE | |
| Media type term | electrónico |
| Source | isbdmedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | recurso en línea |
| Source | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este estudio surge de la necesidad común de los medios de comunicación digitales, expuesta por los mismos en la Comisión de Medios de Comunicación de IAB Spain, de demostrar las posibilidades que ofrece Internet –y estos soportes- para realizar campañas publicitarias de branding |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tecnologías habilitadoras digitales |
| 9 (RLIN) | 18 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Comunicación digital |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Medios digitales |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Adjinn |
| 9 (RLIN) | 1987 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | IAB Spain |
| 9 (RLIN) | 1761 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Kantar Worldpanel |
| 9 (RLIN) | 1989 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | More than Research |
| 9 (RLIN) | 1988 |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Toluna |
| 9 (RLIN) | 1423 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.yumpu.com/es/document/read/55590251/estudio-de-medios-de-comunicacion-online-2016">https://www.yumpu.com/es/document/read/55590251/estudio-de-medios-de-comunicacion-online-2016</a> |
| Nonpublic note | Restringido |
| Link text | Acceso al documento |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Informes |
| Source of classification or shelving scheme | Other/Generic Classification Scheme |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible para préstamo | CDO | CDO | 20/04/2017 | 1000020173845 | 20/04/2017 | 20/04/2017 | Informes | inform |