Los Customer media (Record no. 3871)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01458nam a2200301 c 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00003871 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211006062536.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170411s2016 sp ||||frt 0| u|spa u |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CDO |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cerezo, José M. |
| 9 (RLIN) | 2946 |
| 245 ## - TITLE STATEMENT | |
| Title | Los Customer media |
| Remainder of title | : Medios líquidos para usuarios hiperconectados |
| Statement of responsibility, etc. | / Pepe Cerezo |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid |
| Name of publisher, distributor, etc. | Evoca |
| Date of publication, distribution, etc. | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 64 p. |
| Other physical details | il., gráf. |
| Dimensions | 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Content type term | texto (visual) |
| Source | isbdcontent |
| 337 ## - MEDIA TYPE | |
| Media type term | electrónico |
| Source | isbdmedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | recurso en línea |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | ANEXO. Los customer media "de la A la Z" |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Junto con el de la música, los medios son otro de los sectores que más han sufrido el impacto digital. Obligados por la desaparición de su negocio tradicional y en busca de un modelo de futuro, la crisis publicitaria ha acelerado la necesidad de transformar las estructuras y negocios al nuevo entorno digital: móvil, social y global (MoSoGlo) habiendo obligado a alguno de ellos a convertirse, con mayor o menor éxito, en laboratorios de innovación y experimentación digital |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tecnologías habilitadoras digitales |
| 9 (RLIN) | 18 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Industrias |
| 9 (RLIN) | 2345 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Consumidores de medios |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Impacto digital |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Medios |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | EURYDICE |
| 9 (RLIN) | 1147 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://evocaimagen.com/dosieres/dosier-evoca-01-customer-media.pdf">http://evocaimagen.com/dosieres/dosier-evoca-01-customer-media.pdf</a> |
| Link text | Documento |
| Nonpublic note | Abierto |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Informes |
| Source of classification or shelving scheme | Other/Generic Classification Scheme |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Disponible para préstamo | CDO | CDO | 20/04/2017 | 1000020173871 | 20/04/2017 | 20/04/2017 | Informes | informe |