Manual de planificación de medios : (Record no. 4976)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01133nam a2200313 c 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00004976 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SpMaBN |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211006062603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180205s2018 sp a | |||| 000 0 spa |
| 017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER | |
| Copyright or legal deposit number | M 131-2018 |
| Assigning agency | Oficina Depósito Legal Madrid |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788417129316 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | SpMaBN |
| Language of cataloging | spa |
| Transcribing agency | ES-MaONT |
| Description conventions | rdc |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | González Lobo, María Ángeles |
| Relator code | aut |
| 9 (RLIN) | 2767 |
| 245 10 - TITLE STATEMENT | |
| Title | Manual de planificación de medios : |
| Remainder of title | todo lo que hay que saber para planificar correctamente los medios |
| Statement of responsibility, etc. | Ma Ángeles González Lobo, Enrique Carrero López, Gerardo Mariñas González |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6a ed. rev. y act. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Pozuelo de Alarcón, Madrid |
| Name of publisher, distributor, etc. | ESIC |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 622 p. |
| Other physical details | il., gráf. |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | Texto (visual) |
| Source | isbdcontent |
| 337 ## - MEDIA TYPE | |
| Media type term | sin mediación |
| Source | isbdmedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volumen |
| 490 0# - SERIES STATEMENT | |
| Series statement | Libros profesionales de empresa |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Tecnologías habilitadoras digitales |
| 9 (RLIN) | 18 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Planificación de medios publicitarios |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Carrero López, Enrique |
| Relator code | aut |
| 9 (RLIN) | 2768 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mariñas González, Gerardo |
| Relator code | aut |
| 9 (RLIN) | 2769 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Nonpublic note | Restringido |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Libros |
| Withdrawn status | Lost status | Materials specified (bound volume or other part) | Damaged status | Koha normalized classification for sorting | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Libro | 584 | Disponible para préstamo | Colección impresa | 5718 | CDO | CDO | 09/04/2019 | Compra CASADELLIBRO | 1 | 584 | 1000020175350 | 17/04/2019 | 09/04/2019 | Libros | papel |