Online advertising (Record no. 6621)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02308nam a22003737c 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00006621 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220805062554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210629t2021 ||||| t|||i001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-92-846-8130-3 (Print) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-92-846-8131-0 (PDF) |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Source of number or code | doi (Print) |
| Standard number or code | 10.2861/288740 |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Source of number or code | doi (PDF) |
| Standard number or code | 10.2861/80 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ES-MaONT |
| 245 00 - TITLE STATEMENT | |
| Title | Online advertising |
| Remainder of title | : the impact of targeted advertising on advertisers, market access and consumer choice |
| Statement of responsibility, etc. | / authors, Niklas Fourberg ... [et al.] ; This document was requested by the European Parliament's committee on the Internal Market and Consumer Protection |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Luxembourg : |
| Name of publisher, distributor, etc. | European Parliament, Policy Department for Economic, Scientific and Quality of Life Policies, |
| Date of publication, distribution, etc. | June 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 154 p. |
| Dimensions | ; 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Source | isbdcontent |
| Content type term | texto (visual) |
| 337 ## - MEDIA TYPE | |
| Source | isbdmedia |
| Media type term | electrónico |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | recurso en línea |
| 500 ## - GENERAL NOTE | |
| General note | En portada: STUDY Requested by the IMCO committee |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | In this research paper, we provide a comprehensive overview of <br/>online advertising markets and we analyse the challenges and <br/>opportunities concerning digital advertising. We review the degree <br/>to which existing and proposed legislation at EU level addresses the <br/>identified problems, and identify potential solutions, with reference <br/>to experience from EU Member States and third countries. We <br/>conclude with a synthesis and specific policy recommendations, <br/>drawing on stakeholder interviews.<br/>This document was provided by the Policy Department for <br/>Economic, Scientific and Quality of Life Policies at the request of the <br/>committee on the Internal Market and Consumer Protection (IMCO). |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Economía digital |
| Source of heading or term | |
| 9 (RLIN) | 2223 |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | publicidad digital |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | EU |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | publicidad en línea |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | desafíos |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | oportunidades |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | legislación |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5108 |
| Personal name | Fourberg, Niklas |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Parlamento Europeo. |
| Subordinate unit | Dirección General de Políticas Internas. |
| -- | Departamento de Políticas Económicas, Científicas y de Calidad de Vida |
| 9 (RLIN) | 5045 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://www.europarl.europa.eu/RegData/etudes/STUD/2021/662913/IPOL_STU(2021)662913_EN.pdf |
| Nonpublic note | Abierto |
| Link text | Acceso al documento |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Other/Generic Classification Scheme |
| Koha item type | Informes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acceso libre online | Colección digital | 7565 | CDO | CDO | 29/06/2021 | 1000020176814 | 29/06/2021 | 29/06/2021 | Informes |