Estudio sobre las condiciones de competencia en el sector de la publicidad online en España (Record no. 6653)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01931nam a2200349 c 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00006653 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220422072403.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210729s2021 sp ||||frt 0| u|spa u |
| 024 ## - OTHER STANDARD IDENTIFIER | |
| Additional codes following the standard number or code | . |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ES-MaONT |
| 110 1# - MAIN ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 1102 |
| Corporate name or jurisdiction name as entry element | España. |
| Subordinate unit | Comisión Nacional de los Mercados y la Competencia |
| 245 10 - TITLE STATEMENT | |
| Title | Estudio sobre las condiciones de competencia en el sector de la publicidad online en España |
| Remainder of title | : E/CNMC/002/2019 |
| Statement of responsibility, etc. | / Comisión Nacional de los Mercados y la Competencia |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Barcelona : |
| Name of publisher, distributor, etc. | CNMC, |
| Date of publication, distribution, etc. | 7 julio 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 184 p. |
| Other physical details | : gráf., il. |
| Dimensions | ; 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Content type term | texto (visual) |
| Source | isbdcontent |
| 337 ## - MEDIA TYPE | |
| Media type term | electrónico |
| Source | isbdmedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | recurso en línea |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliografía: 177-183 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | La publicidad online se ha convertido en la principal fuente de financiación del contenido difundido por Internet, especialmente en el caso de plataformas como Google y Facebook que obtienen de ella la mayor parte de sus ingresos. Este informe analiza las condiciones de competencia y advierte de que existe un alto grado de concentración, estima que entre Google y Facebook absorben más del 70% de los ingresos del mercado, señala riesgos como la opacidad y otras conductas, que pueden reducir el bienestar del consumidor y formula una serie de recomendaciones para mejorar la competencia y la regulación en este tipo de mercados digitales. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Contenidos digitales |
| 9 (RLIN) | 2043 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| 9 (RLIN) | 2183 |
| Geographic name | España |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | publicidad online |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | servicios digitales |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | protección de datos |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | competencia |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | regulación |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | recomendaciones |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.cnmc.es/sites/default/files/3626347_16.pdf">https://www.cnmc.es/sites/default/files/3626347_16.pdf</a> |
| Link text | Acceso al documento |
| Nonpublic note | Abierto |
| Electronic format type | |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://www.cnmc.es/prensa/estudio-publicidad-online-espana-cnmc-20210726">https://www.cnmc.es/prensa/estudio-publicidad-online-espana-cnmc-20210726</a> |
| Link text | Más información |
| Nonpublic note | Abierto |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Informes |
| Source of classification or shelving scheme | Other/Generic Classification Scheme |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Other/Generic Classification Scheme | Acceso libre online | Colección digital | CDO | CDO | 29/07/2021 | 1000020176846 | 29/07/2021 | 29/07/2021 | Informes |