Marketing digital y Big Data (Record no. 7010)

000 -LEADER
fixed length control field 01513nam a22003737a 4500
001 - CONTROL NUMBER
control field 00007010
003 - CONTROL NUMBER IDENTIFIER
control field ES-MaONT
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240117084505.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220315s2022 sp ||||frt 0| 0|spa u
017 ## - COPYRIGHT OR LEGAL DEPOSIT NUMBER
Copyright or legal deposit number M-5426-2022
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-84-17609-62-7
024 ## - OTHER STANDARD IDENTIFIER
Additional codes following the standard number or code .
040 ## - CATALOGING SOURCE
Original cataloging agency ES-MaONT
245 00 - TITLE STATEMENT
Title Marketing digital y Big Data
Statement of responsibility, etc. / Nora Lado, Daniel Peña (editores)
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Madrid :
Name of publisher, distributor, etc. Funcas,
Date of publication, distribution, etc. Marzo 2022
300 ## - PHYSICAL DESCRIPTION
Extent 174 p.
Other physical details : il., gráf.
Dimensions ; 1 documento PDF
336 ## - CONTENT TYPE
Content type term texto (visual)
Source isbdcontent
337 ## - MEDIA TYPE
Media type term electrónico
Source isbdmedia
338 ## - CARRIER TYPE
Carrier type term recurso en línea
Source rdacarrier
520 ## - SUMMARY, ETC.
Summary, etc. En este libro se presentan diversos estudios y propuestas dirigidas a contribuir a una mejor comprensión y mejora de amplios aspectos del marketing digital y big data. Algunos de sus capítulos recogen ponencias presentadas en la Jornada de Marketing Digital y Big Data, celebrada en Funcas el 10 de marzo de 2021.
540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE
Terms governing use and reproduction Todos los derechos reservados
Jurisdiction ; Funcas
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tecnologías habilitadoras digitales
9 (RLIN) 18
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term Big Data
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term marketing digital
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term plataformas digitales
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term internet
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term redes sociales
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term datos masivos
700 1# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 5449
Personal name Lado, Nora
700 2# - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 5088
Personal name Peña, Daniel
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Fundación de las Cajas de Ahorros‏
9 (RLIN) 1181
Relator term FUNCAS
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.funcas.es/wp-content/uploads/2022/02/Marketing-digital-y-big-data.pdf">https://www.funcas.es/wp-content/uploads/2022/02/Marketing-digital-y-big-data.pdf</a>
Link text Acceso al documento
Nonpublic note Abierto
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Libros electrónicos
Source of classification or shelving scheme Other/Generic Classification Scheme
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Price effective from Koha item type Public note
    Other/Generic Classification Scheme   Acceso libre online Colección digital CDO CDO   14/03/2022   1000020177204 15/03/2022 15/03/2022 Informes pdf
Copyright© ONTSI. Todos los derechos reservados.
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