Libro Blanco Inteligencia Artificial en Adtech y Martech (Record no. 7242)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01246nam a22003017a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00007242 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20221227115036.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221227e202210 sp d|||fo|||| 001 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ES-MaONT |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 1761 |
| Corporate name or jurisdiction name as entry element | IAB Spain |
| 245 ## - TITLE STATEMENT | |
| Title | Libro Blanco Inteligencia Artificial en Adtech y Martech |
| Statement of responsibility, etc. | / IAB Spain |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | IAB Spain |
| Date of publication, distribution, etc. | Octubre 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 46 p. |
| Dimensions | ; 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Source | isbdcontent |
| Content type term | texto (visual) |
| 337 ## - MEDIA TYPE | |
| Source | isbdmedia |
| Media type term | electrónico |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | recurso en línea |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El informe se centra en la aplicación de la inteligencia artificial en los sectores de Adtech y Martech y los analiza desde la óptica del marketing digital. Revisa los principales tipos de algoritmos, poniendo especial foco en los de machine learning, así como en ejemplos y casos de uso comunes en la industria digital. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 4348 |
| Topical term or geographic name entry element | Inteligencia Artificial |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2189 |
| Topical term or geographic name entry element | Empresas |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Marketing digital |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Adtech |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Martech |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Machine learning |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://iabspain.es/estudio/libro-blanco-inteligencia-artificial-en-adtech-y-martech/ |
| Nonpublic note | Restringido |
| Link text | Acceso a la publicación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Other/Generic Classification Scheme |
| Koha item type | Guía |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Date acquired | Source of acquisition | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acceso libre online | Colección digital | 8190 | CDO | CDO | 27/12/2022 | Descarga Internet | 1000020177434 | 20/02/2023 | 20/02/2023 | Guía |