Study on the impact of recent developments in digital advertising on privacy, publishers and advertisers. (Record no. 7333)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02788nam a22004937a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00007333 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241218012102.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230303s2023 lu d|||fo||||i001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-92-76-61811-9 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ES-MaONT |
| 110 2# - MAIN ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 1122 |
| Corporate name or jurisdiction name as entry element | Comisión Europea. |
| Subordinate unit | Dirección General de Redes de Comunicación, Contenido y Tecnologías |
| 245 ## - TITLE STATEMENT | |
| Title | Study on the impact of recent developments in digital advertising on privacy, publishers and advertisers. |
| Remainder of title | Towards a more transparent, balanced and sustainable digital advertising ecosystem |
| Statement of responsibility, etc. | / Armitage, Catherine; Botton, Nick; Dejeu-Castang, Louis; Lemoine, Laureline; Comisión Europea. Dirección general de Redes de Comunicación, Contenido y Tecnología |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Luxemburgo : |
| Name of publisher, distributor, etc. | Oficina de Publicaciones de la Unión Europea |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 274 p. |
| Dimensions | ; 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Source | isbdcontent |
| Content type term | texto (visual) |
| 337 ## - MEDIA TYPE | |
| Source | isbdmedia |
| Media type term | electrónico |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | recurso en línea |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Este estudio propone la idea de reformar el sistema de publicidad digital actual, basado en la recopilación de datos personales y el seguimiento y la creación de perfiles a gran escala, por las posibles consecuencias no deseadas que podría conllevar para los derechos de protección de datos, la seguridad, la democracia y el medio ambiente. El informe sostiene que el uso de un amplio seguimiento y creación de perfiles como ventaja significativa en comparación con otros modelos de publicidad digital no está respaldado por evidencias independientes. Para mejorar la situación propone mejorar la transparencia y la rendición de cuentas, aumentar el control de las personas sobre cómo se utilizan sus datos personales para la publicidad digital y abordar una serie de obstáculos que dificultan el conocimiento de la audiencia por parte de anunciantes y editores. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2213 |
| Topical term or geographic name entry element | Derechos digitales |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2188 |
| Topical term or geographic name entry element | Ciberseguridad y confianza |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| 9 (RLIN) | 2183 |
| Geographic name | España |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Bulgaria |
| 9 (RLIN) | 2747 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| 9 (RLIN) | 5782 |
| Geographic name | República Checa |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| 9 (RLIN) | 2750 |
| Geographic name | Alemania. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| 9 (RLIN) | 5784 |
| Geographic name | Grecia |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Francia |
| 9 (RLIN) | 2749 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Países Bajos |
| 9 (RLIN) | 2752 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Polonia |
| 9 (RLIN) | 2753 |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| 9 (RLIN) | 5794 |
| Geographic name | Eslovenia |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| 9 (RLIN) | 5783 |
| Geographic name | Finlandia |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | publicidad digital |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | datos personales |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | protección de datos |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | anuncios |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5960 |
| Personal name | Armitage, Catherine |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5964 |
| Personal name | Botton, Nick |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5965 |
| Personal name | Dejeu-Castang, Louis |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5966 |
| Personal name | Lemoine, Laureline |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 5967 |
| Corporate name or jurisdiction name as entry element | AWO Belgium |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://op.europa.eu/en/publication-detail/-/publication/8b950a43-a141-11ed-b508-01aa75ed71a1/ |
| Nonpublic note | Abierto |
| Link text | Acceso a la publicación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Other/Generic Classification Scheme |
| Koha item type | Informes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acceso libre online | Colección digital | 8279 | CDO | CDO | 03/03/2023 | Descarga Internet | 1000020177523 | 03/03/2023 | 03/03/2023 | Informes |