Estudio de Inversión Publicitaria en Medios Digitales. (Record no. 7353)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01695nam a22003857a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 00007353 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ES-MaONT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231116104402.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230317b202302uusp d|||fo|||| 001 0 spa d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ES-MaONT |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| 9 (RLIN) | 1761 |
| Corporate name or jurisdiction name as entry element | IAB Spain |
| 245 ## - TITLE STATEMENT | |
| Title | Estudio de Inversión Publicitaria en Medios Digitales. |
| Remainder of title | Resultados 2022 |
| Statement of responsibility, etc. | / IAB Spain; PwC |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2022 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | IAB Spain |
| Date of publication, distribution, etc. | 02/2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 77 p. |
| Dimensions | ; 1 documento PDF |
| 336 ## - CONTENT TYPE | |
| Source | isbdcontent |
| Content type term | texto (visual) |
| 337 ## - MEDIA TYPE | |
| Source | isbdmedia |
| Media type term | electrónico |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | recurso en línea |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | El informe ofrece una visión global de la inversión publicitaria digital en el mercado español. Señala que dicha inversión creció un 10% en 2022, superando los 4.500 millones de euros. La distribución por disciplinas es la siguiente: Display sin Redes Sociales (1.091,5 millones), Redes Sociales (1.278,9), Search (1.575,3), Clasificados (307), Digital Out of Home (101,7) Audio Digital (75) Influencers (63,9) y TV Conectada (39,8). Según el informe, el canal digital supone ya un 60% de la inversión sobre el total de medios. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2043 |
| Topical term or geographic name entry element | Contenidos digitales |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2223 |
| Topical term or geographic name entry element | Economía digital |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 2189 |
| Topical term or geographic name entry element | Empresas |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| 9 (RLIN) | 2183 |
| Geographic name | España |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | inversión |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | publicidad |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | redes sociales |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | display |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | audio digital |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | influencers |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | TV conectada |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | PricewaterhouseCoopers |
| 9 (RLIN) | 2421 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | https://iabspain.es/estudio/estudio-de-inversion-publicitaria-en-medios-digitales-2023/ |
| Nonpublic note | Restringido |
| Link text | Acceso a la publicación |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Other/Generic Classification Scheme |
| Koha item type | Informes |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Koha itemnumber | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acceso libre online | Colección digital | 8299 | CDO | CDO | 17/03/2023 | Descarga Internet | 1000020177543 | 17/03/2023 | 17/03/2023 | Informes |