Technology has created new opportunities to develop numerous financial services in recent years. The number of these so-called ‘FinTech’ services and their providers is constantly growing and still developing. Among the most relevant innovations are new banking and payment alternatives and financial tools such as mobile wallets, cryptocurrencies and crowdfunding. However, in spite of the infinite possibilities that technology provides to the market, the interaction between the traditional incumbent financial services providers, newcomers and technological companies combined with the lack of concreteness of the technological services nature can bring new competition and regulatory challenges to the market