Bibliography: p. 62 - 71.

IIn this study, we examine the consequences of the increasingly prevalent use of artificial intelligence (AI) disinformation initiatives upon freedom of expression, pluralism and the functioning of a democratic polity. The study examines the trade-offs in using automated technology to limit the spread of disinformation online. It presents (self-regulatory to legislative) options to regulate automated content recognition (ACR) technologies in this context. Special attention is paid to the opportunities for the European Union as a whole to take the lead in setting the framework for designing these technologies in a way that enhances accountability and transparency and respects free speech. The present project reviews some of the key academic and policy ideas on technology and disinformation and highlights their relevance to European policy.