Data Analytics in SMEs : Trends and Policies / Marco Bianchini, Veronika Michalkova
Series: OECD SME and Entrepreneurship PapersPublication details: [París] : OECD Publishing, 2019Description: 45 p. : tablas, gráf. ; 1 documento PDFContent type:- texto (visual)
- electrónico
- recurso en línea
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Informes
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CDO | Colección digital | Available | pdf. | 1000020175479 |
Bibliography p. 42-45
The report contextualises the role of data analytics in the ongoing digital revolution and its potential for SME performance, including for enhancing SME productivity. It presents evidence on the use of data analytics in SMEs, discusses main internal and external barriers to the use of data analytics by SMEs, and illustrates policy approaches to foster data-driven decision-making in SMEs.
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