Exploratory study of consumer issues in online peer-to-peer platform markets : task 3 report.
Publication details: Luxemburgo : Oficina de Publicaciones, 2017.Description: 66 pág. : il. col. ; 1 documento PDFContent type:- texto
- informático
- recurso en línea
- 978-92-79-69185-0
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CDO | Colección digital | Acceso libre online | 1000020175533 |
Online P2P platforms appear to be embraced by experience-driven, proactive, “deal savvy” users. Based on the perception of the moderators a lot of current users across countries share common values and personality traits. P2P is to them a lifestyle and a way to feel different. Platforms are mainly categorized by sector (goods, mobility, accommodation and other services). Pure sharing platforms are not popular and less known in all of the countries investigated. A key benefit of all of these platforms is cost savings. Across categories people mention cost savings of up to 80%. However, besides the monetary savings other benefits are key in defining the attractiveness of P2P. Saving resources, a broad and unique offer, convenience... are also drivers. Additionally, next to the functional benefits, plenty of emotional elements (such as, feeling smart, enjoying the buzz of the deal, feeling part of a community of kindred spirits, feeling different and trendy, engaging with real people, sense of locality) add to the charm of the sharing economy as a whole.
Reproducción autorizada, con indicación de la fuente bibliográfica ; Unión Europea.
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