Good practice guide on online consumer ratings and reviews / prepared by Akira Yoshida ; under the supervision of Michael Donohue and Brigitte Acoca
Series: OECD Digital Economy PapersPublication details: París : OECD Publishing, 2019Description: 27 p. ; 1 documento PDFContent type:- texto (visual)
- electrónico
- recurso en línea
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CDO | Colección digital | Acceso libre online | 1000020175611 |
Bibliografía: p. 23-27
Building on the OECD Recommendation of the Council on Consumer Protection in E-Commerce, this paper aims to provide practical guidance to businesses on online consumer ratings and reviews. The document focuses on four issue areas: (i) fake ratings and reviews; (ii) incentivised ratings and reviews; (iii) negative ratings and reviews; and (iv) misleading moderation practices.
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