Reaching 50 Million Women with Mobile: : A Practical Guide : March 2020 GSMA
Publication details: London : GSM Association, 2020Description: 38 p. : il. ; 1 documento PDFContent type:- texto (visual)
- electrónico
- recurso en línea
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This guide outlines the practical steps mobile operators can take to reach female customers and realise this opportunity. Drawing on our research and work with operators and other partners across Africa, Asia and Latin America over the last decade, including a recent survey of employees from mobile operating companies (opcos) by Altai Consulting,5 we have distilled 10 key recommendations for reaching women with mobile. While consideration of the unique local context is crucial, some overarching themes
have emerged.
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