Behavioural Study on Advertising and Marketing Practices in Travel Booking Websites and Apps : Final Report / [authors, Francisco Lupiáñez-Villanueva ... et al.]
Series: Justice and Consumers | Justice and ConsumersPublication details: Luxembourg : Publications Office of the European Union, 2020Description: 119 p. : gráf. ; 1 documento PDFContent type:- texto (visual)
- electrónico
- recurso en línea
- 978-92-9478-538-1 (PDF)
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CDO | Colección digital | Acceso libre online | 1000020176273 |
En la portada: " Directorate-General for Justice and Consumers EU Consumer Programme"
Innovation and new information technologies have become determining factors to stimulate competitiveness in the European tourism sector. Entreprises in the tourism sector, and notably in the accommodation sector, are significantly ahead of other sectors in the economy (Eurostat, 2018). Industries operating in the online travel services environment employ an increasing number of people and contribute to the economy in sizeable way that are important to global competition.
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