In the analysis, it examines consumer spending in China, France, Germany, the United Kingdom, and the United States. It divides consumers into nine segments based on age and income to determine the size and shape of the consumer demand recovery. Then, drawing on in-depth analysis of six case studies from sectors that cover almost three quarters of consumer spending and encompass a broad spectrum of consumer life, it determines how the mix of consumer demand is likely to evolve and which pandemic-induced behavioral changes are likely to “stick.”