To better understand the challenges organizations face, and what they can do to achieve truly differentiating experiences that drive more value, the IBV surveyed 200 US-based executives . These executives told the barriers they face are often rooted in problems with data and fears that expanding platform engagement could dilute their brand. Importantly, organizational silos that styme progress on multiple fronts continue to prove difficult to break down.However, a mere 14% of businesses surveyed report having significantly exploited the capabilities of their current DXP investments. Most others are in various stages of early DXP maturity, with as many as 47% still piloting or implementing point solutions or exploring their options to expand their initial applications. Organizations must strike now or risk being overshadowed by competition. By making better calculated DXP investments today, organizations can step up and reap the benefits.

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