: Challenging expectations for operators on the digital customer journey Ericsson, S.A creator text technical report us Ericsson Consumer and Industry Insight Report 2016 monographic eng 11p. il., gráf. ; 1 documento PDF Ericsson ConsumerLab research shows that product information searches have transformed the way consumers look for products and services on a global level. In this sense, the internet has become an important interface for consumers to evaluate all kinds of brands, products and services. La investigación de Ericsson ConsumerLab muestra que las búsquedas de información de productos han transformado la forma en que los consumidores buscan productos y servicios a nivel global. En este sentido, Internet se ha convertido en una importante interfaz para que los consumidores evalúen todo tipo de marcas, productos y servicios. specialized / ERICSSON Tecnologías habilitadoras digitales Digital brand Digital consumer Internet https://biblio.ontsi.red.es:8080/intranet-tmpl/prog/img/local_repository/koha_upload/the-one-click-customer-journey-ideal-ericsson-consumerlab-2016.pdf https://biblio.ontsi.red.es:8080/intranet-tmpl/prog/img/local_repository/koha_upload/the-one-click-customer-journey-ideal-ericsson-consumerlab-2016.pdf CDO 170411 20211006062535.0 00003837