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  <titleInfo>
    <title>The one-click ideal</title>
    <subTitle>: Challenging expectations for operators on the digital customer journey</subTitle>
  </titleInfo>
  <name type="corporate">
    <namePart>Ericsson, S.A</namePart>
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    <dateIssued>2016</dateIssued>
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    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <extent>11 pág   il., gráf., tablas  1 documento PDF</extent>
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  <abstract>El estudio representa a 290 millones de usuarios de teléfonos inteligentes en ambos mercados; de los cuales, la muestra en los EE.UU. representa 134 millones de consumidores de 18-65 años, mientras que la muestra en China representa 156 millones de consumidores urbanos de 18 a 55 años.</abstract>
  <abstract>The study represents 290 million smartphone users in both markets; out of which, the sample in the US represents 134 million consumers aged 18-65, while the sample in China represents 156 million urban consumers aged 18-55. </abstract>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">/ ERICSSON CONSUMERLAB</note>
  <subject authority="lcsh">
    <topic>Tecnologías habilitadoras digitales</topic>
  </subject>
  <identifier type="uri">https://biblio.ontsi.red.es:8080/intranet-tmpl/prog/img/local_repository/koha_upload/the-one-click-customer-journey-ideal-ericsson-consumerlab-2016.pdf</identifier>
  <identifier type="uri">http://www.ericsson.com/thinkingahead/consumerlab/consumer-insights/one-click-ideal</identifier>
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    <url displayLabel="Documento">https://biblio.ontsi.red.es:8080/intranet-tmpl/prog/img/local_repository/koha_upload/the-one-click-customer-journey-ideal-ericsson-consumerlab-2016.pdf</url>
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    <url displayLabel="Más información">http://www.ericsson.com/thinkingahead/consumerlab/consumer-insights/one-click-ideal</url>
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