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  <titleInfo>
    <title>THE DIGITAL TRANSFORMATION PLAYBOOK</title>
    <subTitle>: Rethink your business for the digital age</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Rogers, David L.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">us</placeTerm>
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    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Columbia University Press</publisher>
    <dateIssued>2016</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent> XI, 278 p.   23 cm.</extent>
  </physicalDescription>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">/ Davil L. Rogers</note>
  <note> En este libro el autor explora el fenómeno de la transformación digital: ¿Qué separa a las empresas que logran adaptarse y prosperar en un mundo digital de aquellos que fallan?</note>
  <note>In this book the author expleres the phenomenon of digital transformation: What separates busineses that manage to adapt and thrive in a digital world from those who fail?</note>
  <subject authority="lcsh">
    <topic>Tecnologías habilitadoras digitales</topic>
  </subject>
  <subject>
    <topic>Innovaciones tecnológicas</topic>
  </subject>
  <subject>
    <topic>Productos nuevos</topic>
  </subject>
  <subject>
    <topic>Administración</topic>
  </subject>
  <subject>
    <topic>Planificación estratégica</topic>
  </subject>
  <identifier type="isbn">9780231175449</identifier>
  <identifier type="uri">.</identifier>
  <location>
    <url>.</url>
  </location>
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    <recordContentSource authority="marcorg">CDO</recordContentSource>
    <recordCreationDate encoding="marc">170511</recordCreationDate>
    <recordChangeDate encoding="iso8601">20211006062544.0</recordChangeDate>
    <recordIdentifier source="ES-MaONT">00004154</recordIdentifier>
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