02676nam a22003137c 4500 00004561 ES-MaONT 20210930062656.0 180503s2018 be d|||frt|||i00| 0 eng d 978-92-79-74129-6 doi:10.2873/602765 . Comisión Europea 999 Study on data in platform-to-business relations Final Report EUROPEAN COMMISSION ; Written by Pierre Hausemer and Lison Rabuel (VVA), Hans Graux (time.lex) Luxembourg Publications Office of the European Unio 2018 90 p. Tablas; il. texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier This study provides factual evidence on potential issues related to access and (re-)use of data in platform-to-business relations. Based on interviews with online platforms and businesses, a survey of businesses, and a literature review, the study identifies the different categories of data generated through online platforms and assesses a) the extent of access and (re-)use possibilities granted by platforms at present, b) the value placed by businesses on such access and (re-)use and c) the impact of a potential change in platform practices regarding data access and (re-)use. The study finds that business users generally do not have access to some data which they value highly for marketing purposes, in particular customer email addresses, information on platform user profiles, and user behaviour data. Enhanced access to data could have a significant impact on businesses’ turnover though this is conditional on business knowledge of and experience with data analysis. Finally, the study examines two sets of policy options: 1) Requiring greater transparency on data access and use policies towards business users, and 2) Mandating access to certain categories of data. While the first option does not raise any particular legal concern, and has the advantage of addressing businesses’ lack of awareness as regards data and its possible uses, the second option must be designed in conformity with the requirements of the GDPR. Furthermore, this option would in parallel have to address the lack of awareness of business users as regards data in order to be fully effective in its potential impacts.. Empresas 2189 2182 Datos abiertos P2B platform-to-business Hausemer, Pierre 2412 Rabuel, Lison 2413 http://ec.europa.eu/newsroom/dae/document.cfm?doc_id=51703 0 Acceso al documento INF udc 4561 4561 0 0 Informe 0 3 5325 01 01 online 2018-05-03 0 1000020174960 2018-05-03 00:00:00 2018-05-03 INF pdf