02168nam a22002777c 4500 00004596 ES-MaONT 20210929062550.0 290518s2018 xxud|||fr|||| 00| 0 eng d . CDO Capgemini Digital Transformation Institute 2424 CYBERSECURITY The new source of competitive advantage for retailers Capgemini Digital Transformation Institute Capgemini 40 p. texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier Many companies have invested significant amounts of money in programs and technologies to improve cybersecurity—the protection of consumer data, enterprise information, and intellectual property. But while cybersecurity is often seen in terms of the cost of mitigation—or the ramifications of a breach—it is also a business driver and can be a source of competitive advantage in the retail sector. We probed this issue in a global survey of over 6,000 consumers and 200 retail executives, as well as in interviews with experienced cybersecurity executives. The research methodology at the end of this report provides further details. Our research reveals that customer satisfaction and spending can drastically be improved by cybersecurity and data protection assurance. Yet, very few retailers are leveraging this opportunity to gain competitive advantage. This report: • Explores how cybersecurity and data protection is a business driver • Assesses retailers’ understanding of consumer expectations for cybersecurity and data privacy • Quantifies the gains for a retailer with a robust cybersecurity and data protection system • Provides recommendation on how retailers can leverage cybersecurity and data privacy to drive value and growth. Ciberseguridad y confianza 2188 consumer cyber-defense protection https://www.capgemini.com/es-es/wp-content/uploads/sites/16/2018/05/cybersecurity-in-retail-report_v2-5.pdf 0 Acceso al documento INF udc 4596 4596 0 0 udc Informe 0 3 1 01 01 online 2018-05-29 0 1000020174994 2018-05-29 00:00:00 2018-05-29 INF pdf