01850nam a22003017c 4500 00004660 ES-MaONT 20220805072532.0 180807s2018 xxuad||frt||| 00| 0 eng d . CDO ‏KPMG International 1286 No normal is the new normal Make disruption work for your busines : 2018 Global Consumer Executive Top of Mind Survey KPMG, The Consumer Goods FORUM 2018 68 p. gráficas 1,6 MB texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier Change is one of life’s certainties, so those who look only to the past and the present are likely to be caught out by the future. This is particularly true in the consumer and retail sector, which is being transformed by three revolutions at once: geographic, demographic and technological. This turbulence is reflected in our sixth annual Global Consumer Executive Top of Mind Survey, in which 31 percent of respondents say new disruptive competitors are redefining the industry. Executives also said that changing technology (25 percent) and competition from platform businesses (24 percent) are significant challenges. The 2018 Consumer Executive Top of Mind Survey surveyed 530 industry executives about their companies’ approaches to: * Culture and strategy * Customer centricity * Digital transformation * Smart technology * Supply chain Empresas 2189 Customer centricity Smart technology strategy Supply chain Transformación digital https://assets.kpmg.com/content/dam/kpmg/xx/pdf/2018/06/no-normal-is-the-new-normal.pdf 0 Acceso al documento udc INF 4660 4660