01707nam a22003137c 4500 4881 4881 00004881 ES-MaONT 20210820062942.0 190129s2019 xxu |||frt|||i10| 0 eng d doi 10.1787/1f42c85d-en ES-MaONT Organización de Cooperación y Desarrollo Económico 2843 Online advertising / OECD Paris: OECD Publishing, January 2019 43 p. ; 1 documento PDF texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier OECD Digital Economy Papers ; January 2019, No. 272 Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit consumers through more relevant and timely advertising, and by funding a host of “free” online services. However, it also raises some new and complex challenges for consumers and consumer protection authorities. This report by the OECD’s Committee on Consumer Policy provides an introduction to the complex landscape that is online advertising. It outlines the potential benefits and risks for consumers, drawing on the behavioural insights literature where relevant. 2 Comercio electrónico consumers online advertising online services risks OECD Digital Economy Papers 2551 https://doi.org/10.1787/1f42c85d-en 0 Acceso a la publicación pdf udc INF 0 0 0 3 1 6222 01 01 online 2019-07-29 0 1000020175521 2019-07-29 00:00:00 2019-07-29 INF pdf