Organización de Cooperación y Desarrollo Económico creator text technical report conference publication xxu Paris OECD Publishing January 2019 2019 monographic eng pdf 43 p. ; 1 documento PDF Online advertising is now the dominant form of advertising in many OECD countries, and offers businesses the ability to reach consumers in ways that could only have been imagined previously. Online advertising has the potential to benefit consumers through more relevant and timely advertising, and by funding a host of “free” online services. However, it also raises some new and complex challenges for consumers and consumer protection authorities. This report by the OECD’s Committee on Consumer Policy provides an introduction to the complex landscape that is online advertising. It outlines the potential benefits and risks for consumers, drawing on the behavioural insights literature where relevant. specialized / OECD Comercio electrónico consumers online advertising online services risks pdf https://doi.org/10.1787/1f42c85d-en https://doi.org/10.1787/1f42c85d-en ES-MaONT 190129 20210820062942.0 00004881