02581nam a22003617a 4500 00005125 ES-MaONT 20220805062542.0 190522s2019 fr ||||fr i 01 u|eng u 9789264312012 (PDF) 9789264312029 (EPUB) 9789264312036 (HTML) 10.1787/9789264312012-en . ES-MaONT Organización de Cooperación y Desarrollo Económico 2843 An Introduction to Online Platforms and Their Role in the Digital Transformation / OECD Paris : OECD Publishing, 2019 214 p. : tablas ; 1 fichero pdf texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier cr Online platforms support so many of our daily activities that we have become dependent on them in our personal and professional lives. We rely on them to buy and sell goods and services, to find information online and to keep in touch with each other. We use them for entertainment, news, transportation, accommodation, finding jobs and employees, finding apps and for many other purposes. Online platforms have also raised new and important policy questions, but the businesses themselves can be more complex than they appear so they are not always well understood. This report contains detailed profiles of twelve of the world’s leading platform companies and derives insights from those profiles about what platforms actually do, how they do it, and why they succeed financially. For example, the report finds that although platforms tend to have a number of economic characteristics in common, they also vary so greatly that they cannot be compartmentalised into just a few categories, let alone a single sector. Moreover, they do not all succeed for the same reasons. In addition, although the major Chinese platforms still have a low profile within the OECD, they are in the process of expanding globally and deserve more attention. 7 Sociedad digital Economía digital 2223 digital transformation impacto económico Impacto social Plataformas online Transformación digital https://doi.org/10.1787/53e5f593-en 0 Acceso al documento https://read.oecd-ilibrary.org/science-and-technology/an-introduction-to-online-platforms-and-their-role-in-the-digital-transformation_53e5f593-en#page216 0 Acceso al documento INF z 5125 5125 0 0 z 0 0 1 01 01 online 2019-05-22 0 1000020175405 2019-05-22 00:00:00 2019-05-22 INF