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  <titleInfo>
    <title>Unpacking E-commerce</title>
    <subTitle>: Business Models, Trends and Policies</subTitle>
  </titleInfo>
  <name type="corporate">
    <namePart>Organización de Cooperación y Desarrollo Económico</namePart>
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    <place>
      <placeTerm type="text">Paris</placeTerm>
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    <publisher>OECD Publishing</publisher>
    <dateIssued>2019</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <extent>112 p. : graf. ; 1 fichero PDF</extent>
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  <abstract>As digital transformation has accelerated, the e-commerce landscape has become increasingly dynamic. New players have emerged at the same time that established actors have taken on new roles; some barriers to e-commerce at the firm, individual and country levels have been overcome, while other barriers have emerged. Innovative business models have transformed buyer-seller relationships and pushed out the frontier of what is possible to buy and sell online. This report analyses new and emerging e-commerce business models, examines e-commerce trends along a range of dimensions, and offers new insights on the policies needed to exploit the opportunities and mitigate the challenges of unlocking the potential of e-commerce for all.</abstract>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">/ OECD</note>
  <subject authority="lcsh">
    <topic>Comercio electrónico</topic>
  </subject>
  <subject>
    <topic>e-commerce</topic>
  </subject>
  <subject>
    <topic>Transformación digital</topic>
  </subject>
  <subject>
    <topic>digital transformation</topic>
  </subject>
  <subject>
    <topic>trends</topic>
  </subject>
  <subject>
    <topic>business models</topic>
  </subject>
  <identifier type="isbn">9789264689626 (HTML)</identifier>
  <identifier type="isbn">9789264963399 (EPUB)</identifier>
  <identifier type="isbn">9789264784185 (PDF)</identifier>
  <identifier type="uri">https://www.oecd-ilibrary.org/science-and-technology/unpacking-e-commerce_23561431-en</identifier>
  <identifier type="uri">https://doi.org/10.1787/23561431-en</identifier>
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    <url displayLabel="Acceso a la publicación">https://www.oecd-ilibrary.org/science-and-technology/unpacking-e-commerce_23561431-en</url>
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    <url displayLabel="Acceso a la publicación">https://doi.org/10.1787/23561431-en</url>
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    <recordChangeDate encoding="iso8601">20210820062950.0</recordChangeDate>
    <recordIdentifier source="ES-MaONT">00005159</recordIdentifier>
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