The Organización de Cooperación y Desarrollo Económico creator text Paris OECD Publishing July 2019 2019 monographic eng pdf 37 p. ; 1 documento PDF This report analyses the effects of zero rating, i.e. when a predetermined type of traffic received by consumers is not counted against the download allowance of the Internet access service. The report looks at the economics of zero rating and issues such as the effects of zero rating on competition and innovation. It also compares regulatory approaches across several countries. In terms of economics, the welfare effects of zero rating on consumers can be favourable or unfavourable. While case by case analyses are almost indispensable, the different approaches which regulators and policy makers around the world are taking to zero rating exhibits substantial variation. Nevertheless, it is desirable that regulators and policy makers are alive to both the benefits and the risks associated with zero rating practices, and that in deciding their approach they have regard to the level of competition in both content and ISP markets. Organisation for Economic Co-operation and Development Tecnologías habilitadoras digitales Science and Technology 2071-6826 https://doi.org/10.1787/6eefc666-en https://doi.org/10.1787/6eefc666-en FR-PaOEC 190801 20211006062616.0 00005305