02168naa a22003258i 4500 5318 5318 00005318 FR-PaOEC 20211006062617.0 a o d i cr || |||m|n|| 190601s2018 ||| o i|0| 0 eng d (FR-PaOEC) FR-PaOEC ES-MaONT Weber, Ingmar 3335 Using advertising audience estimates to improve global development statistics​ / Ingmar Weber, Ridhi Kashyap and Emilio Zagheni Geneva : International Telecommunication Union, 2018. 9 p. texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier The United Nations Sustainable Development Goals (SDGs) are a key instrument in setting the agenda around global development until 2030. These goals come with a set of 232 indicators against which countries should monitor their progress with respect to the SDGs. Existing data sources to measure progress on the SDGs and global population trends however are often (i) outdated, (ii) lacking international comparability, (iii) lacking appropriate disaggregation, or (iv) missing completely. These problems are often especially acute among less developed countries. In this paper we describe how anonymous, aggregate data from the online advertising platforms of Facebook, LinkedIn and other services can be used in combination with existing data sources to improve global development statistics. We illustrate the process of using and validating such non-representative data through two case studies looking at (i) Internet access gender gaps, and (ii) international migration statistics. Tecnologías habilitadoras digitales 18 Science and Technology Kashyap, Ridhi 3336 Zagheni, Emilio 3337 4843 ITU Journal: ICT Discoveries Vol. 2018, no. 2, p. 25-33 2018:2<25 2616-8375 itu-ilibrary.org https://www.itu.int/dms_pub/itu-s/opb/journal/S-JOURNAL-ICTS.V1I2-2018-4-PDF-E.pdf Acceso al documento 0 pdf ART udc 0 0 0 3 1 6268 01 01 online 2019-09-12 0 1000020175567 2019-09-12 00:00:00 2019-09-12 ART pdf