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  <titleInfo>
    <title>Good practice guide on online consumer ratings and reviews</title>
  </titleInfo>
  <name type="personal">
    <namePart>Yoshida, Akira</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  <name type="personal">
    <namePart>Donohue, Michael</namePart>
  </name>
  <name type="personal">
    <namePart>Acoca, Brigitte</namePart>
  </name>
  <name type="corporate">
    <namePart>Organización de Cooperación y Desarrollo Económico</namePart>
  </name>
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    <place>
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    <publisher>OECD Publishing</publisher>
    <dateIssued>2019</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>27 p. ; 1 documento PDF</extent>
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  <abstract>﻿Building on the OECD Recommendation of the Council on Consumer Protection in E-Commerce, this paper aims to provide practical guidance to businesses on online consumer ratings and reviews. The document focuses on four issue areas: (i) fake ratings and reviews; (ii) incentivised ratings and reviews; (iii) negative ratings and reviews; and (iv) misleading moderation practices.</abstract>
  <targetAudience authority="marctarget">specialized</targetAudience>
  <note type="statement of responsibility">/  prepared by Akira Yoshida ; under the supervision of Michael Donohue and Brigitte Acoca</note>
  <note>Bibliografía: p. 23-27</note>
  <subject authority="lcsh">
    <topic>Ciberseguridad y confianza</topic>
  </subject>
  <subject>
    <topic>online consumer </topic>
  </subject>
  <subject>
    <topic>fake ratings </topic>
  </subject>
  <subject>
    <topic>E-Commerce</topic>
  </subject>
  <subject>
    <topic>consumer ratings</topic>
  </subject>
  <subject>
    <topic>consumer reviews</topic>
  </subject>
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      <title>OECD Digital Economy Papers</title>
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