01931nam a22003377a 4500 5612 5612 00005612 ES-MaONT 20220805062544.0 200115s2019 xxkad|| |||| 00| 0 eng d ES-MaONT Naghavi, Nika 3886 Social commerce in emerging markets : understanding the landscape and opportunities for mobile money / author, Nika Naghavi London : GSM Association, 2019 23 p. : il., gráf. ; 1 documento PDF texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier The global spread of social media coupled with the rapid growth of e-commerce is giving rise to a new trend where content sharing, messaging and payments converge. Social commerce—the use of social interactions combined with the transactional nature of e-commerce—has led to new forms of shopping in collaborative online environments. This paper includes insights on the topic of social commerce and the role that mobile money providers can play in this space. The report is accompanied by a set of slides, which includes a detailed landscape of leading social commerce players that are most relevant to the industry. Economía digital 2223 Tecnologías habilitadoras digitales 18 commerce mobile money Intelligent shopping social media e-commerce GSMA (Organization)‏ 1226 https://www.gsma.com/mobilefordevelopment/wp-content/uploads/2019/12/Social-commerce-in-emerging-markets.pdf 0 Acceso al documento pdf https://www.gsma.com/mobilefordevelopment/resources/social-commerce-in-emerging-markets-understanding-the-landscapes-and-opportunities-for-mobile-money/ 0 Más información INF z 0 0 0 3 1 6592 01 01 online 2020-01-15 0 1000020175886 2020-01-15 00:00:00 2020-01-15 INF pdf