: understanding the landscape and opportunities for mobile money Naghavi, Nika creator GSMA (Organization)‏ text xxk London GSM Association 2019 monographic eng

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pdf 23 p. : il., gráf. ; 1 documento PDF The global spread of social media coupled with the rapid growth of e-commerce is giving rise to a new trend where content sharing, messaging and payments converge. Social commerce—the use of social interactions combined with the transactional nature of e-commerce—has led to new forms of shopping in collaborative online environments. This paper includes insights on the topic of social commerce and the role that mobile money providers can play in this space. The report is accompanied by a set of slides, which includes a detailed landscape of leading social commerce players that are most relevant to the industry. / author, Nika Naghavi Economía digital Tecnologías habilitadoras digitales commerce mobile money Intelligent shopping social media e-commerce https://www.gsma.com/mobilefordevelopment/wp-content/uploads/2019/12/Social-commerce-in-emerging-markets.pdf https://www.gsma.com/mobilefordevelopment/resources/social-commerce-in-emerging-markets-understanding-the-landscapes-and-opportunities-for-mobile-money/ https://www.gsma.com/mobilefordevelopment/wp-content/uploads/2019/12/Social-commerce-in-emerging-markets.pdf https://www.gsma.com/mobilefordevelopment/resources/social-commerce-in-emerging-markets-understanding-the-landscapes-and-opportunities-for-mobile-money/ ES-MaONT 200115 20220805062544.0 00005612