02379nam a2200361 c 4500 5646 5646 00005646 ES-MaONT 20210929062558.0 200131s2019 fr a|||f t i 01 u|eng u doi 10.1787/9678e5b1-en . ES-MaONT Good practice guide on online advertising : Protecting consumers in e-commerce Paris : OECD Publishing, March 2019 40 p. : il. ; 1 documento PDF texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier cr OECD Digital Economy Papers ; March 2019, No. 279 Bibliografía: p. 63-64 This paper aims to complement the OECD Recommendation of the Council on Consumer Protection in E-Commerce by elaborating on its key principles in the context of online advertising and offering practical guidance on how to apply these principles. For these purposes, the guide provides a number of good practice examples from policy makers, consumer enforcement agencies, and stakeholders that are relevant to the key principles. Building on those examples, the guide also offers tips for businesses in four areas of online advertising: (i) misleading marketing practices; (ii) ad identification; (iii) endorsements; and (iv) protection of children or vulnerable consumers. You can copy, download or print OECD content for your own use, and you can include excerpts from OECD publications, databases and multimedia products in your own documents, presentations, blogs, websites and teaching materials, provided that suitable acknowledgment of OECD as source and copyright owner is given. Ciberseguridad y confianza 2188 e-commerce online advertising policy makers vulnerable consumers protection of children Organización de Cooperación y Desarrollo Económico 2843 OECD Digital Economy Papers 2551 https://read.oecd-ilibrary.org/science-and-technology/good-practice-guide-on-online-advertising_9678e5b1-en#page1 0 Acceso al documento pdf https://www.oecd-ilibrary.org/science-and-technology/good-practice-guide-on-online-advertising_9678e5b1-en 0 Más información pdf INF z 0 0 z 0 3 1 01 01 online 2020-01-31 0 1000020175922 2020-01-31 00:00:00 2020-01-31 INF pdf