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  <titleInfo>
    <title>Crossing the frontier</title>
    <subTitle>: How to apply AI for impact</subTitle>
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  <name type="corporate">
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    <publisher>McKinsey &amp; Company</publisher>
    <dateIssued>June 2018</dateIssued>
    <dateIssued encoding="marc">2019</dateIssued>
    <issuance>monographic</issuance>
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  <abstract>The businesses must prepare to be both vigilant and dogged as they deploy AI, the scale and
beneficial impact of the technology on businesses, consumers, and society make it the
responsibility of all organizations to explore the possible with AI.</abstract>
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  <note type="statement of responsibility">/ McKinsey Analytics</note>
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    <topic>Tecnologías habilitadoras digitales</topic>
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  <subject>
    <topic>marketing </topic>
  </subject>
  <subject>
    <topic>sales</topic>
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