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  <titleInfo>
    <title>Understanding Value in Media</title>
    <subTitle>: Perspectives from Consumers and Industry : White paper</subTitle>
  </titleInfo>
  <name type="corporate">
    <namePart>World Economic Forum</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">technical report</genre>
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    <place>
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    <publisher>World Economic Forum</publisher>
    <dateIssued>April 2020</dateIssued>
    <dateIssued encoding="marc">2020</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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    <extent>39 p. : gráf. ; 1 documento PDF</extent>
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  <abstract>This report considers how different stakeholders in media, content creators, advertisers, marketing agencies and individual consumers, each value media content. By analysing this dynamic, the industry and consumers can make informed decisions about the future.</abstract>
  <note>All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, including photocopying and recording, or by any information storage and retrieval system.</note>
  <subject authority="lcsh">
    <topic>Sociedad digital</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Tecnologías habilitadoras digitales</topic>
  </subject>
  <subject>
    <topic>COVID-19</topic>
  </subject>
  <subject>
    <topic>fake news</topic>
  </subject>
  <subject>
    <topic>social media</topic>
  </subject>
  <subject>
    <topic>digitalization</topic>
  </subject>
  <subject>
    <topic>mobile consumption</topic>
  </subject>
  <subject>
    <topic>industry</topic>
  </subject>
  <subject>
    <topic>consumers</topic>
  </subject>
  <subject>
    <topic>coranavirus</topic>
  </subject>
  <identifier type="uri">http://www3.weforum.org/docs/WEF_Understanding_Value_in_Media_Perspectives_from_Consumers_and_Industry_2020.pdf</identifier>
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    <url>http://www3.weforum.org/docs/WEF_Understanding_Value_in_Media_Perspectives_from_Consumers_and_Industry_2020.pdf</url>
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