01747nam a22003497a 4500 5965 5965 00005965 ES-MaONT 20220309152610.0 200519s2020 xxka|||eq|||| 00| 0 eng d ES-MaONT Reaching 50 Million Women with Mobile: : A Practical Guide : March 2020 GSMA London : GSM Association, 2020 38 p. : il. ; 1 documento PDF texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier This guide outlines the practical steps mobile operators can take to reach female customers and realise this opportunity. Drawing on our research and work with operators and other partners across Africa, Asia and Latin America over the last decade, including a recent survey of employees from mobile operating companies (opcos) by Altai Consulting,5 we have distilled 10 key recommendations for reaching women with mobile. While consideration of the unique local context is crucial, some overarching themes have emerged. Mujeres digitales 2600 mobile women mobile operators policies digital consumer Connected Women programme gender gap female customers GSMA (Organization)‏ 1226 https://www.gsma.com/mobilefordevelopment/wp-content/uploads/2020/04/Reaching-50-Million-Women-with-Mobile-A-Practical-Guide.pdf 0 Acceso al documento pdf https://www.gsma.com/mobilefordevelopment/resources/reaching-50-million-women-with-mobile-a-practical-guide/ 0 Más información INF z 0 0 Informe 0 3 1 6875 01 01 online 2020-05-19 0 1000020176168 2020-05-19 00:00:00 2020-05-19 INF .pdf