Study on the impact of the memorandum of understanding on online advertising and intellectual property rights on the online advertising market / Written by White Bullet Solutions Limited ; Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs
.-- Luxembourg : Publications Office of the European Union, 2020
.-- 37 p. : gráf. ; 1 documento PDF
Websites and mobile applications that provide access to content, goods or services infringing intellectual property rights (IPR) on a commercial scale use the sale of advertising space as one of their revenue sources by misusing online advertising business models. The presence of mainstream advertising for major brands, as well as the availability of well-known payment services, on IPR-infringing websites and apps
For any use or reproduction of photos or other material that is not under the copyright of the European Union, permission must be sought directly from the copyright holders. European Union
978-92-76-20395-7 (pdf)
10.2873/971121 . doi
Tecnologías habilitadoras digitales
intellectual property rights IPR websites mobile brands apps
Comisión Europea White Bullet Solutions Limited Comisión Europea. Dirección General de Mercado Interior, Industria, Emprendimiento y Pymes