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  <titleInfo>
    <title>Study on the impact of the memorandum of understanding on online advertising and intellectual property rights on the online advertising market</title>
  </titleInfo>
  <name type="corporate">
    <namePart>Comisión Europea</namePart>
  </name>
  <name type="corporate">
    <namePart>White Bullet Solutions Limited</namePart>
  </name>
  <name type="corporate">
    <namePart>Comisión Europea</namePart>
    <namePart>Dirección General de Mercado Interior, Industria, Emprendimiento y Pymes</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">lu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Luxembourg</placeTerm>
    </place>
    <publisher>: Publications Office of the European Union</publisher>
    <dateIssued>2020</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>37 p. : gráf. ; 1 documento PDF</extent>
  </physicalDescription>
  <abstract>Websites and mobile applications that provide access to content, goods or services infringing intellectual property rights (IPR) on a commercial scale use the sale of advertising space as one of their revenue sources by misusing online advertising business models. The presence of mainstream advertising for major brands, as well as the availability of well-known payment services, on IPR-infringing websites and apps</abstract>
  <note type="statement of responsibility">/ Written by White Bullet Solutions Limited ; Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs</note>
  <note>For any use or reproduction of photos or other material that is not under the copyright of the European Union, permission must be sought directly from the copyright holders. European Union</note>
  <subject authority="lcsh">
    <topic>Tecnologías habilitadoras digitales</topic>
  </subject>
  <subject>
    <topic>intellectual property rights</topic>
  </subject>
  <subject>
    <topic>IPR</topic>
  </subject>
  <subject>
    <topic>websites </topic>
  </subject>
  <subject>
    <topic>mobile</topic>
  </subject>
  <subject>
    <topic>brands</topic>
  </subject>
  <subject>
    <topic>apps</topic>
  </subject>
  <identifier type="isbn">978-92-76-20395-7 (pdf)</identifier>
  <identifier type="uri">https://op.europa.eu/en/publication-detail/-/publication/4d55743d-dd41-11ea-adf7-01aa75ed71a1/language-en</identifier>
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    <url displayLabel="Acceso al documento">https://op.europa.eu/en/publication-detail/-/publication/4d55743d-dd41-11ea-adf7-01aa75ed71a1/language-en</url>
  </location>
  <accessCondition type="useAndReproduction">For any use or reproduction of photos or other material that is not under the copyright of the European Union, permission must be sought directly from the copyright holders. European Union</accessCondition>
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    <recordCreationDate encoding="marc">200831</recordCreationDate>
    <recordChangeDate encoding="iso8601">20240327140500.0</recordChangeDate>
    <recordIdentifier source="ES-MaONT">00006098</recordIdentifier>
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