TY  - BOOK
ED  - Comisión Europea
ED  - White Bullet Solutions Limited
ED  - Comisión Europea.
TI  - Study on the impact of the memorandum of understanding on online advertising and intellectual property rights on the online advertising market
SN  - 978-92-76-20395-7 (pdf)
PY  - 2020///
CY  - Luxembourg
PB  - : Publications Office of the European Union
KW  - Tecnologías habilitadoras digitales
KW  - intellectual property rights
KW  - IPR
KW  - websites
KW  - mobile
KW  - brands
KW  - apps
N2  - Websites and mobile applications that provide access to content, goods or services infringing intellectual property rights (IPR) on a commercial scale use the sale of advertising space as one of their revenue sources by misusing online advertising business models. The presence of mainstream advertising for major brands, as well as the availability of well-known payment services, on IPR-infringing websites and apps
UR  - https://op.europa.eu/en/publication-detail/-/publication/4d55743d-dd41-11ea-adf7-01aa75ed71a1/language-en
ER  -