@book{6118,
	author = {Solbach, Thomas  and PricewaterhouseCoopers‏},
	title = {No going back},
	publisher = {PwC,},
	year = {2020},
	address = {[S.l.]:},
	note = {En la cubierta: "As COVID-19 digitizes healthcare, we suggest five steps for pharma companies to transform their market engagement},
	url = {https://www.strategyand.pwc.com/de/en/industries/health/pharmas-route-to-digitization/pharmas-route-to-digitization.pdf},
	Remainder of title = {:  Pharma companies’ route to a digitized go-to-market model }
}