01517nam a22003257c 4500 00006118 ES-MaONT 20231116104403.0 200902s2020 d||| t||| 00| 0 eng d ES-MaONT No going back : Pharma companies’ route to a digitized go-to-market model / [authors, Thomas Solbach ... et al.] [S.l.]: PwC, 2020 13 p.: gráf. ; 1 documento PDF texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier En la cubierta: "As COVID-19 digitizes healthcare, we suggest five steps for pharma companies to transform their market engagement Digital technologies and interactions are transforming healthcare at an accelerating pace. Until recently, most touchpoints between physicians and pharma companies depended on face-to-face interaction, which often required field forces to drive hundreds of time-consuming kilometers for meetings with doctors. Sanidad digital 2065 COVID-19 digitized healthcare technological advances Transformación digital Solbach, Thomas 4612 PricewaterhouseCoopers‏ 2421 https://www.strategyand.pwc.com/de/en/industries/health/pharmas-route-to-digitization/pharmas-route-to-digitization.pdf 0 Acceso al documento pdf INF z 6118 6118 0 0 0 3 1 7024 01 01 online 2020-09-02 0 1000020176316 2020-09-02 00:00:00 2020-09-02 INF pdf