No going back
: Pharma companies’ route to a digitized go-to-market model
Solbach, Thomas
PricewaterhouseCoopers
text
technical report
S.l.]
PwC
2020
monographic
eng
pdf
13 p.: gráf. ; 1 documento PDF
Digital technologies and interactions are transforming healthcare at an accelerating pace. Until recently, most touchpoints between physicians and pharma companies depended on face-to-face interaction, which often required field forces to drive hundreds of time-consuming kilometers for meetings with doctors.
/ [authors, Thomas Solbach ... et al.]
En la cubierta: "As COVID-19 digitizes healthcare, we suggest five steps for pharma companies to transform their market engagement
Sanidad digital
COVID-19
digitized
healthcare
technological advances
Transformación digital
https://www.strategyand.pwc.com/de/en/industries/health/pharmas-route-to-digitization/pharmas-route-to-digitization.pdf
https://www.strategyand.pwc.com/de/en/industries/health/pharmas-route-to-digitization/pharmas-route-to-digitization.pdf
ES-MaONT
200902
20231116104403.0
00006118