TY  - BOOK
AU  - 
ED  - Parlamento Europeo.
ED  - Unión Europea
TI  - Challenges facing sports event organisers in the digital environment: : European added value assessment
SN  - 978-92-846-7550-0
PY  - 2020///
CY  - Brussels
PB  - European Union, 
KW  - Tecnologías habilitadoras digitales
KW  - regimen jurídico
KW  - EU
KW  - eventos deportivos
KW  - EAVA
N2  - The main purpose of this European added value assessment (EAVA) is to quantify the European added value of an EU legislative initiative that addresses the challenges facing organisers of sports events in the digital environment, with particular attention to thephenomenon of online piracy.
The study investigates whether the current EU legal regime provides sports events organisers and their licensees with an adequate level of protection against piracy of online sports events, or, rather, if higher standards of protection are needed. The main challenge posed forsports eventsis that, just like all other forms of 'premium' content, they have a highly perishable nature: their economic value is substantially exhausted by the end of the event (and its live coverage). Hence, the commercial value of intellectual property rights protection closely hinges ona prompt and effective enforcement system regulated by a harmonised legislative framework at EU level
UR  - https://www.europarl.europa.eu/RegData/etudes/STUD/2020/654205/EPRS_STU(2020)654205_EN.pdf
ER  -