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  <titleInfo>
    <title>Top Tendencias Digitales 2021</title>
  </titleInfo>
  <name type="corporate">
    <namePart>IAB Spain</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">p a</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Madrid</placeTerm>
    </place>
    <publisher>IAB Spain</publisher>
    <dateIssued>2021</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">pa </languageTerm>
  </language>
  <physicalDescription>
    <internetMediaType>pdf</internetMediaType>
    <extent>28 p. : il.; 1 documento PDF</extent>
  </physicalDescription>
  <abstract>Este informe tiene como objetivo mostrar las claves del negocio digital en 2021. Las 13 áreas que se analizan para revisar las tendencias digitales son: audio digital, branded content, data, digital out of home, e-commerce, esports, influencers, mobile, programática, publicidad nativa, redes sociales, CTV (TV conectada) y vídeo online.</abstract>
  <subject authority="lcsh">
    <topic>Tecnologías habilitadoras digitales</topic>
  </subject>
  <subject>
    <topic>audio digital</topic>
  </subject>
  <subject>
    <topic>mercado digital</topic>
  </subject>
  <subject>
    <topic>economía</topic>
  </subject>
  <subject>
    <topic>empresas</topic>
  </subject>
  <subject>
    <topic>e-commerce</topic>
  </subject>
  <subject>
    <topic>esports</topic>
  </subject>
  <identifier type="uri">https://iabspain.es/estudio/top-tendencias-digitales-2021/</identifier>
  <location>
    <url displayLabel="Acceso al documento">https://iabspain.es/estudio/top-tendencias-digitales-2021/</url>
  </location>
  <recordInfo>
    <recordContentSource authority="marcorg">ES-MaONT</recordContentSource>
    <recordCreationDate encoding="marc">210215</recordCreationDate>
    <recordChangeDate encoding="iso8601">20220523141909.0</recordChangeDate>
    <recordIdentifier source="ES-MaONT">00006368</recordIdentifier>
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