01663nam a22003257a 4500 6485 6485 00006485 ES-MaONT 20220805062552.0 210421s2021 -usd|||fr|||| 00| 0 eng d ES-MaONT The consumer demand recovery and lasting effects of COVID-19 / by Jaana Remes ... [et al.] [Nueva York] : McKinsey Global Institute, March 2021 120 p. : tabl., gráf. ; 1 documento PDF texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier In the analysis, it examines consumer spending in China, France, Germany, the United Kingdom, and the United States. It divides consumers into nine segments based on age and income to determine the size and shape of the consumer demand recovery. Then, drawing on in-depth analysis of six case studies from sectors that cover almost three quarters of consumer spending and encompass a broad spectrum of consumer life, it determines how the mix of consumer demand is likely to evolve and which pandemic-induced behavioral changes are likely to “stick.” Economía digital 2223 consumidores actividad económica empresas negocios impacto económico COVID-19 4966 Remes, Jaana McKinsey Global Institute‏ 1298 0 Acceso al documento https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-consumer-demand-recovery-and-lasting-effects-of-covid-19 udc INF 0 0 0 3 1 7429 01 01 online 2021-04-21 0 1000020176678 2021-04-21 00:00:00 2021-04-21 INF pdf