The Remes, Jaana McKinsey Global Institute‏ text -us Nueva York] McKinsey Global Institute March 2021 2021 monographic eng 120 p. : tabl., gráf. ; 1 documento PDF In the analysis, it examines consumer spending in China, France, Germany, the United Kingdom, and the United States. It divides consumers into nine segments based on age and income to determine the size and shape of the consumer demand recovery. Then, drawing on in-depth analysis of six case studies from sectors that cover almost three quarters of consumer spending and encompass a broad spectrum of consumer life, it determines how the mix of consumer demand is likely to evolve and which pandemic-induced behavioral changes are likely to “stick.” specialized / by Jaana Remes ... [et al.] Economía digital consumidores actividad económica empresas negocios impacto económico COVID-19 https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-consumer-demand-recovery-and-lasting-effects-of-covid-19 https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-consumer-demand-recovery-and-lasting-effects-of-covid-19 ES-MaONT 210421 20220805062552.0 00006485