@book{6495,
	author = {Atsmon, Yuval  and McKinsey & Company},
	title = {Tipping the scales in AI},
	publisher = {McKinsey & Company,},
	year = {April 2021},
	address = {[Nueva York] :},
	url = {https://www.mckinsey.com/~/media/McKinsey/Industries/Technology%20Media%20and%20Telecommunications/High%20Tech/Our%20Insights/Tipping%20the%20scales%20in%20AI/Tipping-the-scales-in-AI-How-leaders-capture-exponential-returns.pdf},
	Remainder of title = {: how leaders capture exponential returns : where many companies tire of marginal gains from early AI efforts, the most successful recognize that the real breakthroughs in AI learning and scale come from persisting through the arduous phases}
}