02264nam a22003497a 4500 6532 6532 00006532 ES-MaONT 20220125162851.0 210513s2021 lu d|||| |||| 00| 0 eng d 978-92-9156-292-3 . doi 10.2814/235275 TB-02-21-489-EN-N ES-MaONT 5019 European Union Intellectual Property Office Monitoring and analysing social media in relation to IP infringement / European Union Intellectual Property Office (EUIPO) [Alicante] : EUIPO, 2021 68 p. : gráf., tablas ; 1 documento PDF texto (visual) isbdcontent electrónico isbdmedia recurso en línea rdacarrier The growth of e-commerce has been well documented, but how the rise of different technologies and consumer habits has affected intellectual property rights (IPR) infringement on the internet and, in particular, on social media platforms, is not clear. It is within this context, the European Union Intellectual Property Office (EUIPO) decided to conduct a study to better understand the volume and frequency of IPR infringement on social media. This study was organised around three strands of interest to better understand the current activities and trends related to counterfeit physical products and the piracy of digital content: 1) provide a comprehensive picture of the social media uses related to possible IPR infringement activities or promotion; 2) measure the relative presence of IPR infringement on physical products and digital content on social media compared to genuine products or licit copyright-protected digital content; 3) identify key indicators in order to better recognise IPR infringement business models on social media. Unión Europea 1508 2 Comercio electrónico propiedad intelectual patentes derechos de autor datos personales redes sociales delitos informáticos https://op.europa.eu/en/publication-detail/-/publication/0f9b68ae-b138-11eb-8307-01aa75ed71a1/language-en 0 Acceso al documento pdf z INF 0 0 z 0 3 1 01 01 online 2021-05-13 0 1000020176725 2021-05-13 00:00:00 2021-05-13 INF pdf