European Union Intellectual Property Office creator text lu Alicante] EUIPO 2021 monographic eng

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pdf 68 p. : gráf., tablas ; 1 documento PDF The growth of e-commerce has been well documented, but how the rise of different technologies and consumer habits has affected intellectual property rights (IPR) infringement on the internet and, in particular, on social media platforms, is not clear. It is within this context, the European Union Intellectual Property Office (EUIPO) decided to conduct a study to better understand the volume and frequency of IPR infringement on social media. This study was organised around three strands of interest to better understand the current activities and trends related to counterfeit physical products and the piracy of digital content: 1) provide a comprehensive picture of the social media uses related to possible IPR infringement activities or promotion; 2) measure the relative presence of IPR infringement on physical products and digital content on social media compared to genuine products or licit copyright-protected digital content; 3) identify key indicators in order to better recognise IPR infringement business models on social media. / European Union Intellectual Property Office (EUIPO) Unión Europea Comercio electrónico propiedad intelectual patentes derechos de autor datos personales redes sociales delitos informáticos 978-92-9156-292-3 https://op.europa.eu/en/publication-detail/-/publication/0f9b68ae-b138-11eb-8307-01aa75ed71a1/language-en https://op.europa.eu/en/publication-detail/-/publication/0f9b68ae-b138-11eb-8307-01aa75ed71a1/language-en ES-MaONT 210513 20220125162851.0 00006532